Many companies pride themselves on their ability to collect vast amounts of data. Dashboards are filled with KPIs, executives receive detailed reports, and decision-making processes are supposedly “informed by the numbers.” Yet, in too many cases, data remains siloed, accessible to a select few, or presented in ways that obscure its actual value. The result? A culture where data is used to justify decisions rather than shape them.

In boardrooms and business units worldwide, a fundamental shift is taking place: artificial intelligence (AI) is changing the role of strategic business analysis. For years, business analysts (BAs) have been the bridge between business needs and technological solutions, translating complexity into actionable insights. Now, AI is not just another tool in their arsenal—it is reshaping the very foundation of their work.

As the calendar inches toward a new year, organizations worldwide are busy finalizing their strategic plans, aligning their teams, and preparing to seize opportunities. Yet, personal goal-setting remains an afterthought for many individuals—a quick list hastily scribbled on New Year’s Eve or dismissed altogether.

As the year winds down, many of us are caught in a whirlwind of year-end projects, holiday obligations, and the pressure to finish strong. December often becomes a race against the clock, squeezing in one more deliverable, one more party, or one more favour before the calendar resets. But what if the most impactful gift you could give—to yourself and others—was the power to say “no”?